Japanese Summer Etiquette is something every traveler should know before exploring Japan’s vibrant cities and peaceful countryside. With the intense heat and a culture of deep respect, it’s important to understand what’s considered polite — and what to avoid — during summer in Japan. Here are the do’s and don’ts that will help you stay cool, respectful, and welcome wherever you go.
Do’s of Japanese Summer Etiquette
✅ Dress Modestly (Even When It’s Hot!)
Even during humid summer days, revealing clothes are uncommon in Japan. Opt for light, breathable fabrics that are respectful yet comfortable.
✅ Carry a Hand Towel
You’ll notice many Japanese people carry a small towel to dab sweat or dry hands after using public facilities. It’s a small item that makes a big difference.
✅ Say “Sumimasen” Often
Politeness matters, especially in summer crowds. Use “sumimasen” (excuse me) when passing by others or asking for help.
✅ Use Quiet Voices on Public Transport
Summer can be crowded. Keep conversations soft and respectful in trains and buses.
Don’ts of Japanese Summer Etiquette
🚫 Don’t Eat While Walking
Even in festivals or outdoor settings, walking while eating is considered rude. Pause at food stalls or designated rest areas to enjoy your snack.
🚫 Don’t Leave Trash Behind
There are few public trash bins, so always carry a small bag for your trash. Cleanliness is part of Japanese pride.
🚫 Don’t Enter Shops with Wet Clothes
If you’re coming from the beach or a water activity, make sure to dry off before entering enclosed spaces like shops or restaurants.
Why It Matters
Respecting Japanese summer etiquette helps create smoother, more enjoyable interactions — and ensures that you’re seen as a mindful and welcome guest.
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